Ben & Jerry’s Goes Extreme with New Ice Cream Flavor

When one hears the term Schweddy Balls, food isn’t the first thing that comes to mind, but that’s exactly what Ben & Jerry’s had in mind when they names their new ice cream flavor. In honor of a Saturday Night Live skit, Schweddy Balls is vanilla ice cream with a hint of rum and loaded with fudge covered rum and malt balls.

However, one question comes to mind: is the name inappropriate? According to Ben & Jerry’s spokesman Sean Greenwood, “we’ve always been about having some irreverence and having some fun … We’re not trying to offend people. Our fans get the humor.”

In fact, Alec Baldwin, who will be hosting this year’s season premiere of SNL on September 24, said the following though a Ben & Jerry’s press release: “For a long time, I thought that ‘Here Lies Pete Schweddy’ would end up on my tombstone. Now, thanks to Ben & Jerry’s, the goodness of the Schweddy family recipe won’t go with me to the great beyond. It is immortalized here, right now, and it’s an ice cream. Ben & Jerry’s and Schweddy. Two great names in American dessert, together at last.”

So what has the online response been to the new flavor? We used Social Radar to find out.

Total Posts: In the past month, buzz about Schweddy Balls reached its peak on September 8, the day Ben & Jerry’s announced the new flavor.

Top Sources: Almost all conversations took place on Microblogs as consumers took to Twitter to discuss the new ice cream flavor and its connection to Saturday Night Live.

Conversation Drivers: Additionally, 90% of all buzz was positive. It is also interesting to note that Alec Baldwin and SNL were each mentioned in 6% of all conversations. Also, even though some conversations described the name as “annoying” or “nasty,” most appreciated the humor in the flavor’s name.

Demographics: Not surprisingly, men accounted for the majority of conversations (59%).

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Categories: Consumer Packaged Goods


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